Gemini, a U.S.-based crypto exchange founded by Cameron and Tyler Winklevoss, has announced a substantial global brand campaign spotlighting crypto assets’ role in the finance sector. The campaign showcases both physical and digital advertisements in major locations across the United States and London, launching just before the U.S. presidential election, where cryptocurrency is expected to be a significant topic.
Gemini on US Elections & Crypto
Both presidential candidates, former President Donald Trump and current Vice President Kamala Harris, have taken clear stances on cryptocurrency as part of their campaigns. Gemini’s Chief Operating Officer, Marshall Beard, emphasized the significance of the campaign’s timing.
“This is our first major brand campaign in several years, and it’s especially fortuitous that it coincides with the election where crypto is being talked about,” Beard said. This statement underscores the exchange’s anticipation of policy shifts favorable to digital assets, no matter the election outcome.
The campaign will roll out over several months and includes eye-catching visuals crafted by artist Matt Griffin, whose previous projects include well-known films like “Dune” and “Star Wars.” Prominent placement is planned for high-traffic areas, including New York’s Madison Square Garden and London’s Heathrow Airport.
Griffin’s designs depict futuristic scenarios, with slogans such as “Go Where Dollars Won’t.” It suggests a world where crypto has enabled advancements like Martian safaris, ice asteroid skiing, and deep-sea expeditions. According to Beard, these ads illustrate that traditional fiat currency lacks the flexibility to support humanity’s leap into such advanced frontiers while crypto opens a new pathway for economic freedom and innovation.
The Elon Musk Influence
This campaign reflects Gemini’s forward-looking approach as the exchange aims to attract users interested in shaping the future of finance. Beard described the motivation behind the campaign as rooted in a sense of American resurgence in technology and manufacturing, likening it to the recent successes of U.S. innovators like Elon Musk, who has made significant strides in space exploration and manufacturing.
“There’s what feels like a culture shift of acceleration and growth, especially in America right now,” Beard said, according to a FOX Business report. He also explained that the campaign captures a futuristic vision aligned with American innovation.
Gemini’s founders, Cameron and Tyler Winklevoss, are vocal supporters of crypto’s place in the financial system, and they have taken an active role in this election by supporting Donald Trump. The Winklevoss twins have donated over $2 million in bitcoin to Trump’s campaign. The donation was made in the hope that he will enact policies favorable to the crypto industry and end what Trump has termed the current administration’s “war on crypto.”
Should Trump be elected, he has pledged to prioritize crypto-friendly policies. Also, he is eyeing to replace the current Securities and Exchange Commission Chairman Gary Gensler, who sued Gemini over its crypto lending program last year.
Also Read: Ripple CTO Criticizes Elon Musk for Supporting Donald Trump
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