Leading customer relations management (CRM) platform, Salesforce, has launched a suite of Web3 products aimed at helping brands build trusted, sustainable digital communities. These products will specifically help companies integrate NFTs, and allow them to connect with their customers in a whole new way.
With the internet fast evolving, Salesforce realizes the need to help Web2 brands tap into Web3. Therefore, its Web3 suite will help these brands “create, manage, and deploy NFTs in a trusted, scalable, and sustainable” manner.
All this will happen on a unified interface, therefore offering these brands a holistic view of how their customers are interacting with them, whether on traditional or emerging digital channels. Hopefully, this helps these companies engage with new audiences, deepen their connection with customers, and drive loyalty.
It appears Salesforce Web3 pivot is the result of a recent survey by the company, where they found about 45% of consumers are open to buying an NFT from their favorite brand. Additionally, three out of four individuals that have purchased an NFT in the past believe purchasing an NFT deepens their loyalty to the brand.
Meanwhile, an additional partnership with the Polygon Network will also see the Salesforce team further bolster its Web3 credentials by helping its clients to launch NFT powered loyalty schemes.
We are excited to share that @salesforce has launched on @0xPolygon!
Salesforce will help their clients onboard to Polygon with its management platform to help its clients create token-based loyalty programs.
“Most Salesforce customers use Ethereum or Polygon” – Salesforce
— Ryan Wyatt (fwiz.polygon) (@Fwiz) March 16, 2023
What Components Make Up Salesforce Web3?
The suite of products includes Web3 Connect, which is an API integration that will offer an all-round view of how customers interact with a brand’s NFT collections. Also, there is NFT Management component, whose main purpose is to manage NFT collections.
To bring forth its Web3 suite, Salesforce had to engage its Web3 advisory board, which leans on ethical and humane use of technology. This way, they were able to come up with a responsible product driven by values.
The product has been met with enthusiasm from Salesforce clients. Sven Gerjets, Executive Vice President and Chief Technology Officer at Mattel notes, “Salesforce Web3 enhances our NFT collections to help us connect with customers and bring our Web2 and Web3 systems together. Web3 Connect is powering invaluable insights into our audience and seamlessly bridging Web3 channels with the rest of our customer experience. We know we have a trusted partner with Salesforce, and are now able to provide an exciting user experience and gateway to Mattel’s iconic IP in a new way.”
Mattel was able to launch its Hot Wheels NFT Garage series by tapping into Salesforce Web3. So far, the company claims to have supported over 275,000 NFT transactions from its enterprise clients, such as Scotch & Soda, Mattel, and Crown Royal.
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*All investment/financial opinions expressed by NFT Plazas are from the personal research and experience of our site moderators and are intended as educational material only. Individuals are required to fully research any product prior to making any kind of investment.
Basil is an avid fan of blockchain technology and all its innovations, and he is passionate about sharing this narrative with his audience. He has spent over five years in the crypto space, specializing in research and creating Web3 content for various media outlets around the globe.
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